Successful Sales & Marketing Overseas

17 March 2010

Selling and promotion overseas

Promote your product overseas

There are practical issues to consider when promoting your product in an overseas market. These include the media you use and the skills and experience you will need to produce promotional content.

Your activity should be based on your marketing plan, your customer research and the positioning decisions you will have made.

Build your promotional mix

There are a number of ways to reach customers. Options include advertising, direct mail, trade shows the internet and last but certainly not least 'Representation'.

Find out how established competitors promote their products in your target market - they will probably already be using reliable methods.

Promotional materials

It's important to be able to communicate with customers in their language - you may lose sales and goodwill if you can't. If the local language isn't English, do you have a staff member who can speak the language fluently? Alternatively, you may have a local partner who will communicate on your behalf.

If you are producing promotional literature in a foreign language, ensure it is translated sensitively and correctly to avoid any embarrassing mistakes.

If you have local agents, distributors or licensees, involve them closely when preparing marketing materials. Local expertise will help sharpen your message !

Contact crystalyse for more information on representation in Germany, Austria, Switzerland.

Specialist Security Services & Consultancy

27 May 2009

Crystalyse are creating new web pages specifically for the the Security and associated services business sector.
 
The services include comprehensive and confidential executive support packages for businesses that take security & development very seriously .

These new pages are currently under construction and will be on-line soon. If you would like any further details please contact us on tony@crystalyse.co.uk .